



New Cilt are an education consultancy delivering advice and guidance to teachers as they help our children grow. They needed a brand identity that reflected their expertise but also the feel of working with children. We used a very clean look to demonstrate a precise, careful approach but applied strong (but not aggressive) colours to punch through and catch the eye. The logo is based on the relationship of teachers to their children and is very flexible, being distinct enough to work in reverse and to stand out in a crowd. From there, we created a website and presentation packages to take that distinctive and striking look to their customers and into schools