Informa – The Intelligence
As a major publisher of business information Informa asked me to create a magazine that lived up to its title of The Intelligence. Aimed at the decision makers and opinion formers of the industry I decided hard hitting, provocative covers and features were the way to draw the reader in but once there, I allowed space for the words to have their effect. The magazines reflected their audience nicely - organised, thoughtful and precise in the places it choses to effect.